Media & PR Controller

Bailey Finch Associates Recruitment Specialists are delighted to assist our client with the role of Media and PR Controller within their business. 

 The role will involve:

 To manage and analyse the company’s media expenditure through liaising with media buying agencies to ensure best ROI and to improve the perception of our client amongst key audiences through the use of PR, Sponsorship and CSR activities.

The role will involve:

The Media budget is managed and analysed including the phasing of spend allocation to each media type.

The maximum return is gained on the monies spent through reviewing individual branch support and liaising regularly with Retail.

Econometrics are regularly undertaken

Demographic segmentation of the customer base is fully understood and that results are communicated along with associated actions

Media Schedules are developed and checked in association with their Media Buying agency ensuring optimal frequency and coverage on all media types

Where appropriate, trials are proposed and arranged in various media and report on cost effectiveness

Communication with key departments is driven to ensure promotional plans and media schedules are communicated in a timely and effective manner

Cross functional working with the Web Controller and Marketing Production Controller is a key focus to ensure logical implementation of the marketing strategy

Grand Opening plans are organised and communicated to relevant stores

Analyse media spend and report on subsequent ROI

All invoices are managed and reconciled with regard to expenditure relating to media spend

Working with media agency to produce media summaries for all new branches

Monthly competitor reporting working with media agency

Develop the PR and media relations strategy for the company and implement with support from agencies where appropriate.

Build relations with the Consumer media in order to increase positive coverage in Consumer facing media.

Build brand reputation with Consumer Media and opinion formers so it is the first port of call for comment and features and regarded as the expert on anything to do with the product reflecting their market leading status.

Build awareness of new product launches and key areas of product focus through the use of PR and media relations

Develop a CSR strategy and activation plan to include sponsorship and partnerships

The Ideal candidate will have:

Media planning experience

Strong negotiation skills

Understanding of econometric modelling

Analytical skills

Problem solver

Campaign planning skills

Retail/ FMCG experience within client and/ or agency Able to lead and influence peers Customer-focused (Both external and internal customers)

Exposure to PR

Able to write press releases

PR related experience

Experience of working with agencies